August 8 - 17, 2025
August 8 - 17, 2025
sjpride
sjpride
2025
2025
In our pride era
In our pride era
12:15 PM – Pride Flag Raising
City Hall | Free
1:00 PM - Chromafest Pride Kickoff
ChromaNB HQ: 200 Carmarthen St | Free
8:00 PM - Big Laugh Energy Stand-up Comedy Show
Saint John Trade & Convention Centre: Loyalist Room | $30
10:00 PM - Queertopia Rave Kick-Off
Five & Dime (19+)| Free
1:00 PM - Pride Splash Bash & BBQ
Little River Reservoir Beach | Free
1:00 PM - Community Led Event: Drag Bingo with Calamity
Write Cup | Free
Sjpride2025
Sjpride2025
eVENTS
eVENTS
aUGUST 8 - 17,2025
1:00 PM - My First Pride Teen and Youth Party
Haven Music Hall | Free
6:30 PM - Intergenerational Discussion
Haven Music Hall| Free
1:00pm – Stay Golden Pride Senior Social
200 Carmarthen St | Free
6:30 PM - All Ages Drag Bingo
Haven Music Hall | $5 - $10
9:30 PM - 19+ Drag Bingo
Haven Music Hall | $10
12:00 PM - ChromaNB Grand Opening | Free
7:00 PM - Community Member Led Event: Pride Trivia at Write Cup
Free
Aug 8
Aug 9
Aug 10
Aug 11
Aug 12
Aug 13
Aug 14
10:00 AM - Affirming Church Service
Quispamsis United Church | Free
11:30 AM - Rainbow Rodeo Drag Brunch
The Country Club | $25
7:00 PM - Community Led Event: Icons Only Pride Closing Show
Five & Dime | $5
Aug 17
Aug 16
Aug 15
8:00 PM - Tease the Rainbow Burlesque Revue
Haven Music Hall | $15
8:00 PM - Community Member Led Event: Unholy Drag Show
Club Crave | $10ADV
10:00 PM - Kink @ Pride Party | Haven Music Hall | Free | 19+
10:00 AM - Pride Market & Saturday Cartoons & Cereal
Area 506 - 85 Water St | Free
11:00 AM - City of Saint John: Parker’s Corner Dedication
36 Mecklenburg St | Free
12:00 PM - 1ST Annual Community Free Fair by SJ Community
Coalition | Queen Sq
1:00 PM - 23rd Annual Saint John Pride Parade | Area 506 | Free
1:30 PM - Over the Rainbow Pride After Party | Area 506 | Free
8:00 PM - Prismatic Drag Show & Dance | Area 506 | $25-$45
2:00 PM – CampOUT Check-In
Rockwood Park | Registration Req
3:00 PM - Afternoon Tea Dance
Saint John Public Gardens | Free
7:00 PM - Lo-fi Beats & Friendship Social
Haven Music Hall| Free
8:00 PM - Snatch Game (Celebrity Impersonation Drag Show)
Trade & Convention Centre - Loyalist Room | $25
REGISTER NOW!
The 23rd Annual Saint John Pride Parade will take place on August 16,
2025 at 1:00pm
We will be staging the parade in the parking lot of long wharf. We will
then proceed Southbound on Smythe Street. We will take a left on to
Union Street. At the Corner of Union & St.Patrick St we will turn right
on to St.Patrick.
From there we will go straight down St. Patrick to Water Street and
end at the Area 506 Waterfront Container Village at 85 Water St.
Floats and Cars can continue to proceed down Water St and park in
the public lot down the street (or wherever parking is available)
pARADEINFO
pARADEINFO
2025
2025
Parade Lineup
Location
King’s County Pride will be back again this year with events
taking place during Saint John Pride Week August 8-17, 2025
kINGSCOUNTY
kINGSCOUNTY
sCHEDULE
sCHEDULE
Saint John Pride acknowledges the support of
Women and Gender Equality Canada.
Event Sponsors
Gold Sponsors
Presenting Sponsors
2025
2025
Sponsors
Sponsors
Media Partners
Silver Sponsors
Rainbow Sponsors
2025 TRAvel
2025 TRAvel
Getting to Saint John
By Car
Where to stay?
Delta Hotels by Marriott is the official hotel of
Saint John Pride offering our guests a rate of
$189CDN Per night + Tax. To take advantage of
this offer, click the booking link below.
Valid for Friday August 15 - August 17
Last Day to Book : Wednesday, July 16, 2025
After an incredible and heartwarming Saint John Pride Festival in 2024, we’re excited to keep the momentum going! Last
year’s festival was one of our most successful ever, drawing record-breaking attendance and creating countless joyful
memories. Highlights included dynamic community performances, inclusive family-friendly activities, and a spectacular
Pride Parade that filled the streets with color, joy, and unity. That day concluded with an unforgettable after-party that
brought people together for music, dancing, and celebration. The overwhelming support from our sponsors, partners,
and the community made this possible—and we’re immensely grateful.
Looking ahead, we’re gearing up for an even bigger and more spectacular Saint John Pride Week, running from August 8
to August 17, 2025. As part of the festivities, we are thrilled to announce the return of our vibrant Pride Parade and
After Party on August 16, 2025. These cornerstone events symbolize the heart and spirit of Pride, fostering togetherness
and celebration.
To make this year’s events unforgettable, we’re seeking the generous support of sponsors. Our funding goal for the 10
day festival is $50,000, and your contribution can play a crucial role in bringing these celebrations to life.
Why Partner with Us?
Here’s how your sponsorship can make a meaningful impact:
Enhanced Brand Visibility: Depending on your sponsorship tier, your brand will receive prominent exposure, helping
you connect with a diverse and engaged audience of community members, allies, and supporters. This is a powerful
opportunity to align your brand with values of inclusivity and positivity.Community Engagement: By supporting Saint John Pride, you’re not only promoting equality and acceptance but also
contributing to the continued growth of a more connected and compassionate community.
Join Us in 2025!
If you’re ready to make a difference and celebrate love, acceptance, and unity, we would love to hear from you. To confirm your
sponsorship, please contact us by June 14, 2025. Thank you for considering this opportunity to be part of something truly special.
Together, we can make Saint John Pride 2025 another unforgettable celebration.
Presenting
$10,000+
Featured as Presenting sponsor for all main
events OR the presenting sponsor of a
specific event, chosen by youA thank you video from the Saint John Pride
Board for your social MediaPromoted as presenting sponsor on website,
socials and printed materialsExtra Large Logo featured on banner
displayed at all eventsSpeaking opportunity at event of your choice
12 tickets to all ticketed events
waive of donation for parade participation
Event
$5000+
Featured as Main event Sponsor for
specific event, chosen by youPromoted as Event sponsor on website,
socials and printed materialsLarge Logo featured on banner featured
at all eventsSpeaking opportunity at your sponsored
event6 tickets to all ticketed events
waive of donation for parade
participation
Gold
$3000+
Featured Sponsor for specific event,
chosen by you.Promoted as Gold sponsor on website,
socials and printed materialsMedium Logo featured on banner featured
at all events4 tickets to all ticketed events
waive of donation for parade participation
Silver
$1000
Promoted as Silver sponsor on website,
socials and printed materialsSmall Logo featured on banner featured at
all events2 tickets to all ticketed events
waive of donation for parade participation
To Sponsor Saint John Pride please contact us at:
contact@sjpride.ca
Rainbow
$250+ or Prize
Promoted as a Rainbow sponsor on the
Pride SJ websiteBusiness name featured or very small
logo on banner displayed at all eventsAcknowledgement of your business when
announcing prize winner or at event(s)Waive of donation for Saint John Pride
Parade participation
Rainbow Private donation
Any Amount
This category is for folks who wish to
donate but are not a business and do not
require acknowledgement in the form of
advertising.Acknowledgement on the website under
our “Donors” page dedicated to a loved
one, under whichever name you please
(nickname, etc.)The ability to dictate where your donation
is spent (Events, Entertainment, etc.)
sjpRIDE
sjpRIDE
Sponsorship
Sponsorship
President
Alex Saunders (they/them)
alex@sjpride.ca
Eric Savoie (he/him)
eric@sjpride.ca
Vice-President
Vivian Myers-Jones (she/her)
vivian@sjpride.ca
Secretary
Treasurer
Matt Mitton (he/him)
matt@sjpride.ca
Yuhaunna Wright (she/her)
yuhauanna@sjpride.ca
Member at Large
ThE2025
ThE2025
Board
Board
Greater Saint John Area + Kings County
Representatives
Grandbay Westfield
Rothesay
Quispamsis
Hampton
Sussex
History of Saint John Pride
Saint John Pride was Founded in 2003.
Unfortunately the full history of the
organization has been hard to obtain
because of the change of record
keeping over the years and the lack of
maintaining records.
Future iterations of the Saint John Pride
Webpage will be kept here to maintain
our history. New content will be added
as we discover it.
Banner of the first pride parade in Saint John - Saint John Pride 2003 - Photo: Bruce Shapka
Before any big excursion, providing
your body with nutrients and
hydration is key! That’s why you
should drink plenty of water and eat
a meal before hitting a Pride
gathering. Pack non-alcoholic liquids
and snacks, too. While many events
will have water and vendors selling
food, you should always bring an
emergency stash just in case. If
anything, sharing your supply with
people who didn’t plan ahead could
make you some new queer pals.
Stay Hydrated & Bring Snacks
If you plan on using recreational drugs,
you’ll need to do more to prepare than
bringing snacks and water. Crucially, if
you’re going to take drugs experts
highly recommend testing them before
you consume, especially if they come
from an unknown source.
Unfortunately, overdoses do happen in
nightlife spaces, including queer ones.
Naloxone is a medicine that can
reverse the effects of an active opioid
overdose. Carrying it, especially when
you go out to Pride nightlife events,
can prevent someone from having an
overdose.
Practice Drug Safety & Harm
Reduction
Violence is something you never want
to anticipate, especially in a safe
space intended for people to live their
truth. Unfortunately, given the nature
of anti-trans violence, queerphobia,
and the prevalence of active
shootings in the U.S., it’s imperative
to stay alert and take measures to
protect yourself. Before going to an
event in an enclosed space, note your
surroundings: where are the exits,
windows, and fire escape routes? Are
there any places to take cover, like
hard ceramic countertops and tables
or walls to duck behind? In general,
experts recommend following a “run,
hide, fight” protocol, in that order of
priority.
Understand Active Shooter
Danger and Safety Tips
Pride 101
Whether it’s your first Pride or your thirtieth, whether you’re a 2SLGBTQI person or an ally: The
right preparations are essential to make Pride as safe for yourself and others as possible. We’ve
collected some tips to help you make the best decisions possible for yourself and your group.
If the event is in an area that is unfamiliar to
you, consider visiting beforehand or taking
some time to look at a map to get oriented.
Plan how you’re going to arrive
and leave.
They may need to communicate cancellations,
last-minute changes, or safety updates.
Monitor the event organizers’
social media before and during the
event.
Pride Safety
• People use clothes, makeup, and accessories at
Pride for fun, to signal their membership in
particular subcultures, to make political
statements, and for plenty of other reasons.
Dressing up is an important part of Pride.
• It’s your decision how you want to dress for
Pride. Some people prefer to wear clothes that
don’t express that they’re attendees of a Pride
event because it makes them feel safer.
• No matter what you choose, make sure to
consider how comfortable you are with being
perceived as part of a 2SLGBTQI community event.
Remember that it’s likely that people around you
will be taking pictures that could be posted online.
Consider how visible you would
like to be as a part of the event.
• Avoid carrying a large bag if possible, as event
security guards may search bags as part of the
event safety protocols.
• Bring your phone, charger, and battery pack.
Consider changing the screensaver on your phone
to a message of who to call (emergency contact) if
something was to happen or if you were to lose
your belongings. Write down phone numbers of
friends or family on a piece of paper in case your
cell phone dies.
• Bring water and a snack, government issued ID,
and a mask.
• Some people like to bring glitter, stickers, or
other fun items!
Pack light, but pack right.
• It can be difficult to meet up with groups at large
events. Consider meeting ahead of time or outside of
the event space. If you plan to meet up inside the
event space, designate a specific time and location
(For example, meet at a café instead of an
intersection).
• Designate a meeting spot to go to if someone gets
separated from your group.
Go with a friend or group. there is
strength in numbers.
In particular, you may want to know:
• What the event organizers’ process is for
dealing with incidents of hate
• Whether there will be police or security present
• Where the emergency services, safety zones
and exits are located
Familiarize yourself with safety
protocols at the event.
Pride Safety from Egale Canada’s Pride Safety Toolkit for Attendees
You have rights and obligations when interacting with police and with surrounding places of business. These rights are enshrined in law. Knowing your rights can help inform your interactions with other people, but there is never a guarantee that those rights will be respected in practice. Members of over-policed communities, including Black, Indigenous, racialized, and 2SLGBTQI people, often face negative attention by police or other actors without having done anything wrong. The Canadian Charter of Rights and Freedoms, which is part of the federal constitution, lays out restrictions on government power, including police power. Your right to assemble and protest peacefully in public is a Charter right. So are the rights to be free from the police unreasonably searching you or seizing your belongings and to be free from arbitrary detention and imprisonment.
Know Your Rights
✅ You can’t be prevented from attending a peaceful protest like Pride.
✅ If the police approach you to ask you questions, you have the right to refuse to answer, even if you’ve been detained or arrested. You have the right to walk away unless you’re being detained or arrested, in which case you have the right to know why (Black Legal Action Centre).
✅ You must provide your name and date of birth if the police ask you (Steps
to Justice).
✅ The police can only search you if you’ve given permission, if they have a search warrant, or if you’re being arrested. If you’re being detained, they can only pat you down to check for weapons.
✅ You have the right to specify the gender of the officer to conduct the *search.
In practice, your Charter rights mean that:
Protesting is a legal right, but police can still arrest protesters. Sometimes, people who are simply taking part in the protest but not doing anything illegal themselves can still end up facing criminal charges - especially members of over-policed communities. Some common charges at protests are:
⚠ Assault (often in the case of clashes between protesters and counter protesters, or between protesters and police);
⚠ Mischief, including interfering with someone’s use of property;
⚠ Rioting, causing a disturbance, and unlawful assembly (very unlikely at Prides) (Black Legal Action Centre).
In addition:
Human rights legislation in Canada, including the Canadian Human Rights Act as well as provincial and territorial human rights codes, means that businesses near Pride events (like all businesses) can’t refuse to serve Pride attendees.
One Community. one family.
connect with us on social media
contact@sjpride.ca
Pride 2024 Photos by Betsy of Umbrella
Haus and Baxter Photo NB